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Most companies will prefer a third-party solution since not only will these be more capable, they'll also be supported more effectively by related back-end apps, such as mobile device management (MDM) platforms and mobile-oriented endpoint protection solutions. You'll also have an easier time pushing a third-party platform out to registered client devices, though some hosted email providers can help with this step.
The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.

Many hosting plans offer a free domain and at least one free email account with a matching email address ([email protected]). Bluehost offers the best deal; its $2.95/month Basic Shared hosting plan offers a free domain and five free matching email accounts or addresses. Other hosting providers that also offer a free email address to match a free domain in their plans include GoDaddy and InMotion, although for a higher monthly fee than Bluehost.


NameStall is a $10 per month domain generator that stands out by allowing you to curate highly customized domain lists. Input a search term, and then customize the list by choosing various criteria. For example, you can choose to include only nouns, or focus on niches like real estate, transportation, design, or travel and hospitality. You can also choose from among 100-plus extensions. NameStall is best for companies needing niche-specific domain names.
Knowing the communications-specific features to keep an eye out for, and the hosts that offer them for a reasonable price, you’re all set to get started with the best email hosting service for you. Whether you’re planning the launch of Dan Jones Independent Design or setting up accounts for your 10-year-old established practice, the top email hosts empower you to communicate professionally, personally, and cost-effectively. Best of all: You can be signed up (with your free domain!) in mere minutes.
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