A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.
The gaining Registrar must obtain express authorization from either the Registered Name Holder or the Administrative Contact. A transfer may only proceed if confirmation of the transfer is received by the gaining Registrar from one of these contacts. The authorization must be made via a valid Standardized Form of Authorization, which may be sent e.g. by e-mail to the e-mail addresses listed in the WHOIS. The Registered Name Holder or the Administrative Contact must confirm the transfer. The new registrar starts electronically the transfer of the domain with the help of the authentication code (auth code).