You can take it one step further and add the original email address (the domain one) as a “Send mail as” address under Mail Settings > Accounts and Import. This means that when you reply to an email you received at that address then it goes back from that address. This means that people feel more secure too, as it’s always odd to send an email and have it replied to from a different address – and sometimes somewhat suspicious. 

After everyone has an individual account, be sure to create some general accounts for different roles. For example, it’s better to create a [email protected] account than to just have that email go to a specific person (what happens if that person leaves or takes on a new role within the company?). Don’t go overboard though—having too many email accounts can get confusing for everyone.
The cloud certainly makes delivering email to your users easier but, for the vast majority of organizations, there's still going to be some setup required beyond simply activating the service. At a minimum, a domain must be purchased and configured to point to the new email host. The service provider can make this process very simple or they can make quite hard; this is something you should watch for in the provider's customer support forums as well as in our reviews. In most cases, there is a validation phase that will require some technical familiarity, though a few providers go so far as to walk even neophyte users through it step by step. Other solid services bolster excellent support with tutorial articles and videos that also walk you through the process. The worst will leave you to figure it out on your own.

For those unlucky enough to choose an email host that doesn't have built-in spam detection, it can often be an ordeal to route email correctly through a third-party filtering service. Some businesses actually prefer engaging with a third-party spam filterer, mostly for compliance or customization reasons. But, for the majority of SMBs, this is headache they would be best off trying to avoid.


Verification links: Email address validation is often accomplished for account creation on websites by sending an email to the user-provided email address with a special temporary hyperlink. On receipt, the user opens the link, immediately activating the account. Email addresses are also useful as means of forwarding messages from a website, e.g., user messages, user actions, to the email inbox.


I find it really annoying that people who used to check their email regularly, now leave large intervals between accessing their messages. This seems to be a social media thing where they’re all busy putting up their lunch pictures etc. etc. up for ‘everyone’ to see. Unfortunately this behaviour seems to be spilling over to the less conscientious in their work activities and they seem to be treating digital mail with contempt in some cases. Guess it’s back to paper mail and ‘snail’ delivery – not that that always gets the attention it deserves.
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