The cloud certainly makes delivering email to your users easier but, for the vast majority of organizations, there's still going to be some setup required beyond simply activating the service. At a minimum, a domain must be purchased and configured to point to the new email host. The service provider can make this process very simple or they can make quite hard; this is something you should watch for in the provider's customer support forums as well as in our reviews. In most cases, there is a validation phase that will require some technical familiarity, though a few providers go so far as to walk even neophyte users through it step by step. Other solid services bolster excellent support with tutorial articles and videos that also walk you through the process. The worst will leave you to figure it out on your own.
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If you want to be safe, go with something like [email protected], [email protected], [email protected], or [email protected] Sure, there will always be exceptions to the rule (if two people have the exact same name, maybe you can force them into a Hunger Games-type situation), but doing what you can to avoid future duplication will make your life much easier later.
Forwarded email addresses are sometimes called “aliases”. An alias, as you know, is another name that refers to a given person. In our example, John has an email address with gmail—[email protected] He has just purchased the domain name widgets.com and sets up a forwarding rule which “reads”: Whenever an email comes in to [email protected], forward that email to [email protected] In this case, the address [email protected] is an “alias” for [email protected], as all email goes to the same Gmail address.

If you’re a startup or a small- to medium-sized business, iPage offers low-cost options that are great for small or growing companies on a budget. With your free domain name registration, you get hosting for unlimited domains and emails, plus $150 in free advertising credits, should you need to market a new website as well. The host’s email tools include webmail, autoresponders, email forwarding, and security features like SPAM filters and virus protection.
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The transmission of electronic mail within the Internet uses the Simple Mail Transfer Protocol (SMTP), defined in RFC 5321 and 5322, and extensions like RFC 6531. The mailboxes may be accessed and managed by users with the Post Office Protocol (POP) or the Internet Message Access Protocol (IMAP) with email client software that runs on a personal computer, mobile device, or with webmail systems that render the messages on a screen or on paper printouts.

Forwarded email addresses are sometimes called “aliases”. An alias, as you know, is another name that refers to a given person. In our example, John has an email address with gmail—[email protected] He has just purchased the domain name widgets.com and sets up a forwarding rule which “reads”: Whenever an email comes in to [email protected], forward that email to [email protected] In this case, the address [email protected] is an “alias” for [email protected], as all email goes to the same Gmail address.

Most companies will prefer a third-party solution since not only will these be more capable, they'll also be supported more effectively by related back-end apps, such as mobile device management (MDM) platforms and mobile-oriented endpoint protection solutions. You'll also have an easier time pushing a third-party platform out to registered client devices, though some hosted email providers can help with this step.


Additionally, there are a few ways to improve the security of the visitors coming to your website. An SSL wildcard certificate comes with every domain. If you would like to know more about our SSL certificates, check out our product specs. Shortly, we will be introducing the Domain Guard in order for you to be able to protect yourself from DNS hijacking.
Your choice of server operating system will most likely come down to which tools you prefer to use. For example, if you want to build websites with WordPress or you need to use advanced scripting like Ruby or Python, Linux is usually the best option. But if your project requires ASP.NET or other Microsoft-based technologies, you should probably select Windows.

Post initial setup, a primary concern will be the log-on issue. If your organization is fine with a separate log-on for your email provider, then this step will be quick. However, that's not typically what businesses want or users expect. In general, users expect to sign onto their desktops and have their email and file sharing sign-ons happen as part of that one-step process. Not surprisingly, this is called Single Sign-On (SSO) and it's enabled in one of three ways: through the use of a back-end directory service like Microsoft Active Directory (AD); an identity management service, like Okta (one of our Editors' Choice winners in that category); or several compatible web services that include SSO along with other apps and email services, like Google G Suite Business and Microsoft Office 365 Business Premium (two of the top providers reviewed here). Which method you choose depends on how your business is configured today and your long-term cloud services strategy. It's definitely a conversation you'll need to have either with your in-house IT staff or your outside IT consultant.
You can take it one step further and add the original email address (the domain one) as a “Send mail as” address under Mail Settings > Accounts and Import. This means that when you reply to an email you received at that address then it goes back from that address. This means that people feel more secure too, as it’s always odd to send an email and have it replied to from a different address – and sometimes somewhat suspicious.

Bluehost, our top-rated web host offers a free domain name with your hosting account for the first year. If you're just getting started with a new website and in need of a hosting account, you can't go wrong with that option. If you don't get your domain name included with your hosting plan, then you'll need to get a separate hosting account from a separate company.
While most businesses will have such suites in place, it often falls to the email service to provide an additional layer of anti-phishing and anti-malware protection. Our reviews found a surprising variance in this department, however, ranging from very robust to completely non-existent, so be careful. Since it's such a huge liability for business owners, this could be one of the most important factors in terms of background features. At the very least, it's better than filing an insurance claim or outright losing funds due to simple social engineering tactics.
If unlimited domains, email, and storage light up your board, iPage is your best bet. As you’re setting up your custom email address at your new (free) domain, you can take advantage of email forwarding tools, autoresponders, SPAM filtering, and virus protection. Therefore, iPage’s service is our top pick for unlimited resources and irreplaceable value in an email host.
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