For email marketers and email newsletter senders, the email domain will generally correspond with their website. This allows recipients to easily identify who the mail is coming from, or to easily reach the website. In other cases, recipients may be able to use a simple, straightforward email domain to reach a catch all mailbox in the case that they are unsure of their intended recipient’s email prefix.
Along with specialized uses for email, you should investigate how your users are emailing on a daily basis. Email has come a long way in 40 years and the way people use it has significantly evolved. That's important because it will impact the tools and features you need to look for in your hosted email provider's client software. Sure, Microsoft Outlook is still the most popular on-site email client, but a fast-increasing number of today's email users are opting for other email clients, such as Thunderbird, or all-web clients, such as Google's hugely popular Gmail. These clients can be very sophisticated and, depending on what your users are doing with email, they can have a big impact on your day-to-day business process. 

Ultimately, it boils down to a balance between cost, features, and risk. It's always tempting to simply jump on the lowest-cost solution, but the fact that email is ubiquitous keeps this from being the smart play. It's nearly impossible to escape using it, which means your users, your customers, and the guts of your business have all come to depend on it in different ways. You need to discover those ways, evaluate them, and then choose a service that either meets or improves on them. This takes time, discussion with your IT staff, and some investigation; these are steps you don't want to skip. Otherwise, you'll pay for it later.
It’s pretty much common knowledge that Gmail is awesome. It’s fast, connects seamlessly with the rest of your Google services such as Drive, has a cool app called Inbox, and is overall an extremely powerful email service. However, to use it with a custom domain, you need to purchase Google Apps for either $5 or $10/month, which for casual users is a bit unnecessary. On top of that, you don’t even get all of the features a personal account gets, e.g. Inbox.
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Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
If unlimited domains, email, and storage light up your board, iPage is your best bet. As you’re setting up your custom email address at your new (free) domain, you can take advantage of email forwarding tools, autoresponders, SPAM filtering, and virus protection. Therefore, iPage’s service is our top pick for unlimited resources and irreplaceable value in an email host.
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