Ultimately, it boils down to a balance between cost, features, and risk. It's always tempting to simply jump on the lowest-cost solution, but the fact that email is ubiquitous keeps this from being the smart play. It's nearly impossible to escape using it, which means your users, your customers, and the guts of your business have all come to depend on it in different ways. You need to discover those ways, evaluate them, and then choose a service that either meets or improves on them. This takes time, discussion with your IT staff, and some investigation; these are steps you don't want to skip. Otherwise, you'll pay for it later.
It is also necessary to study email alternatives as part of your email service setup plan. Email is the standard way to communicate and it is familiar to most users, but it isn't always the most effective or expedient method. Email can be slow, result in delayed responses, and messages are rarely read to completion. Because of this, many businesses require additional "collaboration" tools, that various email services also include, in order to fill the communication gap more effectively.
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Forwarded email addresses are sometimes called “aliases”. An alias, as you know, is another name that refers to a given person. In our example, John has an email address with gmail—[email protected] He has just purchased the domain name widgets.com and sets up a forwarding rule which “reads”: Whenever an email comes in to [email protected], forward that email to [email protected] In this case, the address [email protected] is an “alias” for [email protected], as all email goes to the same Gmail address.
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I find it really annoying that people who used to check their email regularly, now leave large intervals between accessing their messages. This seems to be a social media thing where they’re all busy putting up their lunch pictures etc. etc. up for ‘everyone’ to see. Unfortunately this behaviour seems to be spilling over to the less conscientious in their work activities and they seem to be treating digital mail with contempt in some cases. Guess it’s back to paper mail and ‘snail’ delivery – not that that always gets the attention it deserves.