Why? Because word of mouth only gets you so far in the internet era. People discover new businesses—even local business—via Bing, Google, and Yahoo. The days when they'd just look you up in the yellow pages are long gone. If you don't have a sharable website address, your chances of building online word of mouth via social networking plummet, too. In other words, no website, no discoverability, no money. Of course, web hosting isn't just for businesses. You may want to host a personal website or blog, too. Either way, the services here have you covered.

You can certainly do that, but it’s often a lot of effort. Not sure it it’s worth it. Even when you narrow it down to one contact – it may not be that one contact at all, but something about his or her email provider, the path to that email provider or something else. It’s difficult (and inadvisable) to point fingers. On the other hand, it’s fairly common when signing up for mailing lists, or leaving comments on web sites that require an email address to use a specific email address to see if THEY end up spamming you. People use Ask Leo! – specific email addresses when leaving comments all the time. (And, no, I don’t spam ’em 🙂 ).
This is unfortunate because, these days, owning a website is becoming a crucial part of running a successful business, and more and more folks are establishing a web presence for their personal brand as well. You can use hosting to sell online, store and share your portfolio, or even publish your freelance writing samples and resumé. Yet, even the basics — What is web hosting? — can be lost on the average web user. 
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