Find Web Developers
Find Web Developers

Archive for the ‘Uncategorized’ Category

SEO and Web Development Go Hand in Hand For Overall Success

Wednesday, October 10th, 2018

Search Engine Optimization (SEO) has forayed into the world of web development with astounding success. It has carved its own niche with a growing number of SEO experts who make websites search engine friendly through innovative online promotional techniques. As various factors on the site itself determine the success of your optimization campaign, you must pay careful consideration to the process of web development. After all, search engine optimization and website development are dependent on each other.

While developing your website, you must write authentic code. Irrespective of what language you use for coding (HTML, XHTML, or any other language), make sure that it fully complies with the existing standards. Therefore, it is highly recommended to test your website on the W3C Validator. This website is very simple to use. Just enter your website’s Uniform Resource Identifier (URI) in the box and find a list of errors on the site.

Never forget to incorporate the unique title tag on each and every web page. The title must always be in the active voice instead of the passive one. So, make use of the subject on front and center only.

Your homepage must have a Meta Description tag incorporated in the following manner: meta name=”description” content=”a short site description”. There are also many other Meta tags such as keywords, author, rating, etc. But, they are not so useful due to their over-copiousness. The Meta Description is what really matters from search engine viewpoints since it comes out as your site description in their search results.

Make optimum utilization of various HTML tags for their actual intent. For instance, never generate headings simply by enlarging the fonts of a paragraph. There are h1 and h2 headings tags for this purpose. Making use of the original tags can help the search engine robots to interpret the site’s content in the desired manner.

The use of frames in web development is not highly favored by search engine robots. Hence, steer clear of them altogether. Similarly, never use images and graphics for headings. However, you can still use images for other purposes only after specifying an ALT tag for each one of them. As some browsers don’t support all the image formats, the presence of ALT tags with the alternate text can help visitors to identify the images in case of their invisibility, i.e. some text is displayed in place of the invisible image. Images having ALT tags are also indexed by search engines quicker than those with no tags.

Your website URLs must be search engine friendly too. Always use words instead of digits to describe the path to inner pages. For instance, websiteexample.com/?topic=234&id=5 is not as good as websiteexample.com/services/seo-services. Dashes must take the place of underscores all the time. You have to edit your site’s.htaccess file to change the structure of URL.

An outdated content and design of your website can drive away potential visitors as well as search engine spiders. Therefore, keep the site up-to-date at all times. Though this task seems to be the toughest one, it is the most vital aspect as well to ensure repeated customers and spiders

Choosing Your Web Developer

Monday, October 8th, 2018

Placing your business online should not be a strenuous or arduous task. It should be a reasonably enjoyable process whose end result should be increased leads for your business. The secret, is finding the right web developer, with the right skills, for your particular needs.

When deciding on who should develop your site you should consider the following:

1. Availability – Is the developer contactable? Will he/she be available after hours and on weekends if you have any issues or problems with your site?

2. Honesty – Will the developer give you truthful advice and recommendations, or just push the company line?

3. Customer Service – Will you be given a personalised service where the developer sees your project through from start to finish? Will this developer be the one who makes changes or additions as your business grows?

4. Services – Does your developer offer the full range of services necessary to get your business online? For example, do they offer Domain Name Registration, Website Hosting, Email, E-Commerce, PHP and MySQL (to run blogs, CRM’s and other database applications) and be able to market your website?

5. Pricing – The cost of having a website built can vary quite considerably.

Always ask for a quotation upfront.

Don’t be afraid to ask questions;

• Ask for a itemised quotation so you can see a breakdown of exactly what you are getting for your money.

• Will you need to pay a deposit?

• Are there any ongoing fees? i.e. Website Hosting.

• Do you charge a flat rate or charge by the hour?

• How long will the website take to complete?

• Will I have to pay for extras, and if so how much?

6. Quality – There is no point in paying big dollars (or even lesser dollars for that matter) for a site you are unhappy with or looks cheap and nasty. Always have a look at the developer’s portfolio. If they do not have one on their website, ask yourself why not? Don’t be afraid to ask to see previous works. Also, read customer testimonials. Even call those customers to get their opinion on the developer’s work ethics and abilities.

Although I would be extremely thoughtless to claim that these 6 points are everything you need to be aware of, I firmly believe if you include these points in when considering your developer you will find yourself one you are going to be happy with and that you will use for many years to come.

How to Find Customers For Your Web Development Company

Saturday, October 6th, 2018

There are a lot of companies around the world who have the expertise to create very impressive pieces of online software. Whether you write your code in ASP, PHP, Perl or some other language then you will have something that website owners will value. The challenge is how to find customers when your average site owner doesn’t know PHP from a BLT.

In 1999 I set up a web development firm and it has gone from strength to strength. In this article I will share the most valuable piece of advice that I can offer and explain how we attract customers and have continued to grow over the past 8 years.
A premise of my advice is that advertising to get customers is expensive and time consuming and often dealing with those looking to create their first website is time consuming and frustrating if their ideas are wildly different from what you know will be successful. The story below avoids any of these problems.

I started off by writing a small series of PHP scripts and advertised these within the ‘geek’ community. These included a relatively simple whois script that allows users to type in a Domain Name and check its availability. This shortly expanded to include a shopping cart and ordering system. I advertised this on Hot Scripts, the PHP Resource Index and a few other basic websites where technical people and design firms look.

Over the first year I offered this whois script for free. Several hundred companies downloaded the program and I made sure I responded to any support enquiries very quickly and politely. As the program improved I started charging around £50 ($100) per download and the script went from strength to strength. To date I have sold several thousand copies – a good return from an initial investment of perhaps a weeks work and free listings on Hot Scripts and a few other sites.

What this model achieves is that companies who are looking for a whois script but don’t have the technical skill to write one themselves find your offering, they then contact you with support requests and are impressed with your level of support. A large proportion of the companies that contacted me were design firms. In the future if this design company received an enquiry from a potential customer who required something that needed bespoke programming then they immediately thought of my company. They then sent the customer’s brief to me for a quotation, I replied with a friendly email and a reasonable price and the job was secured and quickly delivered.

Every day I sold a copy of the who is script and every week I was creating new relationships with design firms around the world. These design companies spend their time dealing with customers, advertising for new work and dealing with the stress of finding new leads and I sat back and replied to emails with quotations and did programming work.

This business model may not work for everybody but I would certainly recommend giving it a try – develop something that design firms may download and then provide them with a good service, the better you can do this the more chance they have of remembering you and rewarding you with more profitable work in the future.